While social media focuses on audience engagement and the search engine addresses website traffic, both try to reach the public and help companies grow their business. This connection between the two means that they work better when they are together.
Search engine optimizationand social media are two distinct ways to promote content in content marketing. But they are very different from each other. In fact, social and search are opposite in many ways.
SEO will ensure that your content is readable by search engines, while social media shows your content to your target audience faster. Regardless of your role in a company, there are some key digital marketing acronyms that you should be very familiar with. If you stop to think about it, your customers in the foodservice industry are engaging with you online like never before. Understanding terms like search engine optimization, search engine marketing, and social media marketing will only help your business continue to grow. So what is the difference between SEO, SEM and SMM? Let's take a look at all three.
Another option for you is to outsource the management of your social networks to digital marketing companies such as WebFX. While social media may perform less than SEO, it takes less time to publish content and see the interaction. You'll need a little time to increase the number of followers, but you can instantly upload a post and see interactions in real time. If you want to generate leads and sales, search engine marketing is the best option. If you want to create engaging and entertaining content, then social media marketing is the best option.
Search is a great source of customers, but little by little, social networks are gradually increasing in importance as a marketing platform. Knowing who your target buyers are can successfully direct your SEO strategy as well as your social media marketing efforts. Social media management is related to the publication and optimization of your content on social networks such as Facebook, Twitter or Instagram. When it comes to search engines, while the numbers may not be exact, you have a lot of great tools to use in your research of what people are looking for. While search engine marketing is a great way to increase traffic to your website, it can turn into business. While your numbers may vary, the only thing that can be said for sure is that if you're investing your time in both search and social media, you'll have a good balance of traffic.
Search engines take time to index content, and first you'll need to establish yourself and gain enough credibility to reach higher rankings on search results pages. A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase. If you can't reach the top of the organic search results, you can always buy your way into Google's sponsored links section with Google AdWords. Regardless of whether you fear the loss of traffic from your search engine due to a penalty or loss of ranking for a competitor, or the loss of your traffic on social media due to a misunderstanding that resulted in the removal of your Facebook page, fear should not be your only motivating factor in diversifying your marketing efforts between search and social media. Of course, the returns achieved through social media may be lower than with SEO, but they help expand your reach. Search is, and will continue to be, the main driver of traffic to your website, so think carefully before neglecting your SEO strategy. Use social media marketing to drive engagement, new influencers and traffic to your web content, and use SEO to optimize your content for search engines. SEO is about achieving higher-ranking content on a search engine's results page, providing your target audience with the information they need and want.
There is an ongoing debate about which marketing strategy - search engine marketing or social media marketing - should spend the most time and effort to generate the highest return on investment.