Black hat SEO is a practice that goes against search engine guidelines, used to get a site to have a higher ranking in search engine results pages (SERPs). These unethical tactics don't solve the search engine's problem and often end up in a search engine penalty. Black hat techniques include keyword stuffing, cloaking, and using private link networks. As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of content copied from different sources exactly match each other or look very similar.
Search engines prefer unique content, so deliberately duplicated content across different domains is perceived as one of the worst black hat techniques. When the same results are found on Google's list, it's a clear sign of manipulation of search engine rankings and usually results in a poor user experience. Duplicate content not only affects different domains, but also one domain. However, the second case is not so serious because it is usually a sign of lack of knowledge or neglect.
Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible to Google robots. Article spinning is a technique similar to the problem of duplicate content (above) and is becoming increasingly popular. This is higher-level plagiarism and involves the use of special software that takes the copied source and reformulates it for later use as a “new” and unique publication.
The modification efficiently reduces the risk of being detected by any plagiarism tool. What happens when you insert the term “cloaking” into the Google search bar? You will be given a Google Knowledge result that first explains “cloaking” as a search engine technique that presents completely different content or URL to the user than to the search engine spider. In fact, this method of SEO is considered misleading because it misleads search engines to get the desired rankings for the target keywords. In addition, it is a violation of Google's webmaster guidelines because, in most cases, it serves people with irrelevant results.
By definition, keyword stuffing involves overusing the same keywords on a page to maximize its visibility and organic traffic. Keyword-packed content doesn't seem natural, so it's not easy to use. The Unamo website optimization classifier can detect keyword stuffing on your page and warn you about its consequences. Discover 5 ways to create content that can be found without keyword stuffing.
I agree with almost all of your points. But there are definitely places for paid links and that kind, as long as they're not too finished and working with natural SEO, you're going to be good and it can REALLY help. Black hat SEO are tactics used to rank a website that violates search engine guidelines. Black hat SEO techniques try to manipulate search engine algorithms to increase a site's ranking in SERPs.
Search engines, such as Google to Bing, make it very clear what types of practices go against their terms. They are also quite clear as to the possible outcomes if you violate their guidelines. Using black hat SEO tactics can lead to your website being penalized (either algorithmically or with manual action), which means lower ranking positions and, most likely, a decrease in organic traffic. Google strongly penalizes black hat tactics, whether done consciously or not.
Read about 17 of them that can hurt your optimization efforts. Here are 17 black hat practices you should avoid because they can give you an algorithmic or manual penalty: 1) Footer links with commercial anchor text at scale; 2) Private blog networks (PBN); 3) Keyword stuffing; 4) Duplicate content; 5) Content cloaking; 6) Article spinning; 7) Link farms; 8) Link buying; 9) Doorway pages; 10) Hidden text; 11) Hidden links; 12) Spam comments; 13) Spam blogs; 14) Automated queries; 15) Automated link building; 16) Automated content generation; and 17) Social media spamming. Jamming your articles with as many keywords as possible is no longer an effective strategy to rank. WordPress and Content Management System (CMS) plugins, such as Yoast SEO and All in One SEO, can help detect keyword stuffing before submitting an article.
The last thing you want is to produce an article that reads unnaturally or as spam, this is a common reason why Google imparts PageRank penalties. While no one knows for sure what keyword density is most favored by Google's PageRank algorithm, many SEO professionals point to 1-2% of their article consisting of the keyword they're trying to rank for. If the title or headline of your article has to do with, for example, how to add gold or silver investments to your retirement savings account, don't mislead them by having the content discuss an unrelated topic, such as investing in the stock market. Baiting and switching with your readers is called “content cloaking”, and it can make your domain a severe penalty.
Search engines like Google are getting better at detecting black hat SEO tactics every day. While many of the basics of SEO are clear white hat strategies, many of the more advanced tactics require more attention to detail. Black hat SEO professionals know the rules of search engine optimization and use that knowledge to take shortcuts that aren't exactly established in Google's best practices. In addition, search engines like Google can ban and delete your site completely for participating in black hat SEO practices.