Are you looking to become an SEO expert? With the right courses and certifications, you can become an SEO pro in no time. Academy offers a range of courses and certifications in SEO, from beginner to advanced levels. These courses are prepared by top SEO experts and are 100% free of charge. The courses cover topics such as SEO fundamentals, technical SEO, inbound marketing, link building, competitive analysis, keyword research and more.
For example, the SEO Fundamentals course from Academy has a duration of 3.5 hours and is presented in video format. It covers everything you need to know to become an SEO expert. Lesson 3 of this course is particularly interesting, as it explains how HubSpot uses SEO and blogging to increase its organic traffic. It also provides examples of how to create thematic relevance.
On-Page SEO and Technical SEO are two processes that you can control 100%. Unlike off-page SEO, which has to do with website promotion methods, technical and on-page SEO can be improved by following some simple rules. Moz offers a great course on this topic, taught by digital marketing consultant Alex Chris. With more than 18 years of experience in SEO and digital marketing, Alex holds a master's degree in e-commerce and has advised Fortune 500 companies from different industries.
SEO is constantly changing and learning never stops. This course from Moz is the first in the SEO Specialization series and is designed to give you an overview of search engine optimization (SEO). It explains how major search engines like Google, Bing and Yahoo rank websites within their searches. It also covers topics such as how to display and rank content such as videos or local listings based on what the search engine considers most relevant to users.
The course also covers key elements of creating an effective SEO strategy, including how to select keywords and conduct keyword research; consumer psychology and search behavior; and how to perform on-page SEO analysis to identify opportunities for improvement. You will also learn about content marketing and social media ecosystems, as well as how these interconnected channels bring search results to a website. Finally, you will learn how to leverage content marketing and social media as part of your SEO strategy, as well as how to use influencer marketing to establish the authority of a website.