As we mentioned before, Instagram is its own autonomous search engine. To display the correct terms in the search bar, you must work within the application itself to achieve that coveted ranking at the top of the search. Instagram now has 800 million monthly active users, making it a crucial channel for brands to consider. The platform competes with traditional search to offer users a richer and more personalized experience, generating content not only from big brands and publishers, but also from other users.
A solid Instagram SEO (search engine optimization) strategy is one of the best ways to increase your reach on the platform. Instagram SEO is all about customizing your content to appear in as many places as possible, from search results to suggested content feeds. Activating the Instagram search engine algorithm isn't necessarily a simple process, especially since Instagram is constantly changing what you're looking for, but following these guidelines can help you take the best possible approach to creating content that Instagram wants to show to your target audience. It can also be much easier to differentiate yourself from your competitors if you know exactly what the Instagram search engine is looking for.
With just a few tweaks and improvements, you can easily take advantage of Instagram searches and suggested posts. But it's also important to check what competitors and their customers are using to appear in broader relevant searches. Instagram's shift from a platform for sharing leaked photos with your friends to a powerful visual search engine is immense. Finally, an important (albeit simple) visibility tactic is to be consistent with your Instagram SEO practices.
Like Google, Instagram's search engine relies on data and algorithms to find content relevant to you, your interests and your account. So what can the Instagram search engine do for you? It can offer you another opportunity to increase reach and target future followers who love your message. Although other platforms like Facebook and Snapchat also have search functions, it is Instagram, with its endless stream of beautiful landscapes, delicious food and cute dog memes, that leads the way. These short words or phrases are Instagram's main selling point when it comes to organizing search results to show users what interests them.
Your hashtags are key when it comes to letting the Instagram search engine know what your posts and account are all about. But keep in mind that Instagram will consider other factors, such as account engagement and relevance, when ranking your post in hashtag search results. You should remember that Instagram generates inbound links, lower bounce and repeat readers—all SEO signs that affect search engines. While Instagram's search functions were once limited to hashtags and account names, the social media app has now implemented much more sophisticated search functions.