Search engine optimization (SEO) is the process of optimizing a website to make it easier for search engines like Google to find and rank it. Google SEO is the series of steps you take to modify your site to increase its visibility in Google search results. When someone searches for a keyword or phrase on Google, they get a list of results that Google considers to be the most relevant for their needs. The meta description tag of a page gives Google and other search engines a summary of what the page is about.
Google Ads also provides the opportunity to promote your business beyond Google Search by displaying ads on relevant websites on the Google Display Network (GDN). If you have improved your website crawling and indexing with Google Search Console or other services, you may be interested in the traffic coming to your site. These links are ads; people have paid Google to place them at the top of the page when users search for a specific term. Additionally, optimizing image filenames and alternative text makes it easier for image search projects such as Google Images to better understand images.
For example, if you search for “football in London”, Google will rank the results for football and the Premier League higher. In addition to these organic and paid results, there are also a few other elements that you can find on the Google search engine results page. A PPC ad solution like Google Ads does not have the same results as SEO and will not improve your organic search rankings. After creating a mobile-friendly site, you can use Google's Mobile Friendly Test to check if pages on your site meet the criteria to be labeled as mobile-friendly on Google Search results pages.
Finally, remember that the URL of a document is usually displayed in some form in a Google Search result near the title of the document. Not only that, optimizing your site for Google's search engine algorithm can benefit your bottom line results. It targets a large number of Google users and harnesses the power of the leading search engine giant.