SEO refers to search engine optimization, or the process of optimizing a website to facilitate its search through search engines such as Google. Google SEO is the series of steps you take to modify your site to rank higher in Google search results. When someone searches for a keyword or phrase on Google, they get a list of results that Google considers to be the best solution for their needs. The meta description tag of a page gives Google and other search engines a summary of what the page is about.
Google Ads also gives you the option to promote your business outside of Google Search by showing ads on relevant Google Display Network (GDN) websites. If you've improved your website crawling and indexing with Google Search Console or other services, you're probably curious about the traffic coming to your site. These links are ads; people have paid Google to place them at the top of the site when users search for a specific term. Finally, optimizing image filenames and alternative text makes it easier for image search projects, such as Google Images, to better understand images.
While if you search for “football in London”, Google will rank the results for football and the Premier League higher. In addition to these organic and paid results, there are also a few other elements that you can find on the Google search engine results page. A PPC ad solution like Google Ads doesn't have the same results as SEO and won't improve your organic search rankings. After you create a mobile-ready site, you can use Google's Mobile Friendly Test to check if pages on your site meet the criteria to be labeled as mobile-friendly on Google Search results pages.
Finally, remember that the URL of a document is usually displayed in some form in a Google Search result near the title of the document. Not to mention, optimizing your site for Google's search engine algorithm can benefit your bottom line results. It targets a sizeable number of Google users and channels the power of the leading search engine giant.