12 Types of SEO and Why They're Important

Search engine optimization (SEO) is an important part of any digital marketing strategy. It helps to ensure that your website is visible to search engines and that it ranks well in search engine results. SEO can be broken down into several different types, each of which has its own unique set of benefits. In this article, we'll explain 12 different types of SEO and why they're important.

On-Page SEO:

On-page SEO is the process of optimizing the content of your website.

This includes optimizing your main text, keywords, headings, meta titles, meta descriptions, images and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site and reward you by showing it for relevant search queries.

Off-Page SEO:

Off-page SEO is anything that happens outside your website that helps with your SEO strategy. This includes link building, which is the practice of having other reputable websites link back to your site.

Off-page SEO also focuses on creating exposure and trust for your company, which can ultimately lead to more visitors and sales.

Technical SEO:

Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX). As search engines and their algorithms become more complex, these requirements change, which means that this type of SEO is always evolving. To ensure that there are no issues with traceability and UX, your technical SEO efforts need to be efficient.

Local SEO:

Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It's about increasing your online presence in your community and promoting your products or services to local customers.

Some ways you can improve your local SEO include writing custom local landing pages, optimizing your local profiles, spamming Google Maps, creating local links, and more.

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Effective on-page SEO is based on high-quality informational content. The information you share has to be top notch; Rand Fishkin from Moz says it should be ten times better than other content out there. Making sure keywords are fully optimized to meet your goals can give your SEO a big boost. But on-page SEO goes beyond keywords; having a site that's easy for visitors to navigate is also important.

Good design is also crucial; focus on providing a good user experience in all aspects.

Off-Page SEO:

Defining off-page SEO is a little more difficult. The first and possibly the most important part of off-page optimization is link building. Getting links to your site helps attract visitors and shows Google that other people on the Internet value your content and that your site has authority. Building positive relationships with bloggers, journalists, social media personalities, and the people behind websites similar to yours are positive off-page SEO practices.

Commenting on other blogs can be useful; guest blogging is still a popular method of off-page SEO. Hanging out on Reddit and relevant forums can also help.

Technical SEO:

Some people classify technical SEO as a subset of on-page SEO, but here we'll treat it as a single type. Technical SEO has to do with things that happen behind the scenes; it's related to on-page factors but focuses on things like indexing, rendering, etc.

Local Positioning:

Effective local positioning isn't easy, so local SEO should be a priority for local businesses.

App Store Optimization:

App store optimization is very similar to on-page SEO; while it's not always clear what factors are used in app store search algorithms, there are fewer factors you can influence so you should focus on them. You could argue that there are reasons for off-page app store optimization as well; if you can create a lot of links to your app, the app store might rank it better in searches.

YouTube SEO:

YouTube SEO is a type of niche optimization but it can make a big difference in the amount of traffic you receive.

A lot of people don't realize that YouTube is one of the most popular search engines in the world; ranking for a popular search there is absolute gold.

Website Audit:

Have your website audited through more than 200 checkpoints; Myntra increased its sessions in the Personal Care category by 499.11%, while Dun & Bradstreet saw a 156% increase in organic sessions in 5 months.

Teams Diverse Team Of More Than 120 Technical SEO Experts:

A diverse team of more than 120 technical SEO experts can help ensure that all technical aspects such as indexing, rendering etc are optimized for maximum visibility.

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