Writing an article with search engine optimization (SEO) in mind requires a combination of good writing skills and an understanding of how to optimize content for the web. To ensure your article is optimized for SEO, you need to pay attention to keywords, create content that is long enough to count, and promote your article. Organizing your content into smaller paragraphs with headlines makes it easier for readers to stay engaged. For search engines, back-end organization is also key.
Using an appropriate tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article. When targeting keyword phrases, it's best to include them in the title, but make sure it reads smoothly for your readers. By writing well-optimized content for your users, search engines can display your article for relevant queries in the first results. Incorporating an SEO strategy into your writing can help you increase traffic to your site and grow your audience.
Alternative image text is also important for SEO optimization. Instead of using something like IMG23940 as the name of an image on your blog, use something precise and descriptive such as 'Puppies Playing in a Basket'. Page lag can be caused by large and heavy images. If you have multiple images in your publication and each image exceeds 100 KB, this can dramatically affect the speed of your page.
When it comes to creating SEO friendly content pages, there are several factors to consider. For example, if the search term is 'How to take screenshots on Mac', you can put 'How to take a screenshot on a MacBook computer' as an H1 or H2 headline, followed by the steps in a numbered or bulleted list. Using tools like Semrush's content marketing platform can help automate competitor analysis with the SEO content template. This will provide detailed information on how to optimize content for SEO, such as how many times keywords should be included in the content (exact match, phrase match or LSI terms).
Although the H1 tag is one of the on-page SEO signals that show search engines how the page is structured, the meta title is more important for SEO purposes. By consistently implementing SEO best practices across your content, you can increase your chances of ranking in Google's top 10 and drive more traffic to your site. However, modern SEO writing has gone beyond segmentation and keyword placement - it's also about providing answers that users are looking for. If you want to write the best content that ranks well on Google, you need to master SEO writing. With these tips and tools at your disposal, you can start optimizing your blog posts for SEO and make sure they never get buried on page two of Google's search results again.