When it comes to SEO, capitalization can be a tricky subject. Many people assume that capitalization doesn't matter when it comes to search engine optimization, but the truth is that it can have an impact on your rankings. In this article, we'll explore how capitalization affects SEO and what you should keep in mind when optimizing your website. Google ignores most of the special characters, but searches for some of them. The order in which you write the words matters.
As the evidence above shows, URL capitalization definitely matters in SEO. It's just not in the way you think. It's important to note that, grammatically, names must be capitalized. However, people often ignore this rule when they search for terms that aren't normally capitalized. This means that it's even more likely that they don't use capitalization when searching for terms that aren't normally capitalized. In a previous post, Google's keyword tool combined non-capitalized keywords and capitalized keywords, but the search showed different competing pages resulting; therefore, Google considered them to be different keywords.
This is because some search engines are case-sensitive, meaning that a search for “Entertainment” will produce different results than a search for “entertainment”. Statistics show that 80% or more people search in lowercase letters. Lowercase search dominated all of these examples, ranging from 85 percent to 90 percent of the total number of terms used. The problem with this is that these repetitions can trigger a search engine's spam detector, especially when it comes to phrases. As you can see in the search results, people usually type the first letter of each word in capital letters, or camelcase, to make it easy to read, but that's not the case when it comes to the URL. The following example is taken from a real website, which ranked exactly the same when searching for a company name, regardless of the case used.
It seems that search engines in the UK that search Google on UK IP may see different results when they search first in lower case and then in upper case. After realizing this, I did a quick search on Google's keyword tool and noticed that Google considers keyword phrases the same in exact match mode. It still takes place, and it can be up to a separate page in a site's ranking for a keyword and the uppercase and lowercase results were 1,450,000 and uppercase were 2,430,000. This is a bit disappointing since for many keywords it's going to be a matter of a user's preference on how they'll do it uppercase or lowercase letter a search term. Therefore, it's important to keep this in mind when optimizing your website for SEO. In conclusion, capitalization does matter when it comes to SEO. While it may not have an impact on your rankings directly, it can have an indirect effect if you create mixed URLs since they're harder to link to.
Additionally, some search engines are case-sensitive so you should always keep this in mind when optimizing your website.